Ethos: This add is clearly ethos because it shows Rihanna, who is a very famous singer and an influential person. Just with using this lipgloss, she can make at least 5 thousand people use it. She makes the add worth it. It is clearly ethos because it influences other people by using people or things that makes people use it, which is kind of a definition of ethos.
Pathos: This add is pathos because it gives emotion. When you see the picture, it gives you a feeling of sadness. It also gives you a feeling of fear and compromise. To see the comparison between the real foot and the fake one gives you a little cold up your spine. The fake foot is also very ugly and its obvious that it looks fake, which makes you realize that there is no original part to replace it. This can happen to anyone, not just to this person. It gives you a compromise not to drink and drive ever, because you just don't want to end up like her/him.
Logos: This is obviously a logos add because of everything that includes. The title sentence gives you a hint of persuasion that you clearly notice. it has a company logo at the bottom (GSA) which gives security of the add, and that its actually real information given. Theres also bullet points that are like data that assure that the product works. It also says that its guaranteed that it works and it includes a phone number too.
